Can Apple maintain its dominance?

Apple brought the smartphone to the masses, and has produced staggering gains for investors over the last forty years. 

James Gard 07.05.2021
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In a busy week for tech titans, we asked our Twitter followers to choose a stock of the week among them. They’ve gone for Apple (AAPL) ahead of Microsoft (MSFT) and Google parent company Alphabet (GOOG), all of which have released strong first quarter results and been upgraded by Morningstar analysts.

Apple’s products and brand are so ubiquitous that it’s easy to forget that the company is by no means in the first wave of digital innovation, having floated in 1980. The iPod was introduced by Apple founder Steve Jobs in 2021, while the iPhone, now central to Apple’s fortunes, was launched in 2007. The company has just got bigger and bigger over time, and at a $2 trillion market cap, is the biggest listed company in the United States – and the second biggest company in the world after Saudi Aramco. And according to the annual Interbrand survey ranks Apple as the best brand in the world, ahead of Amazon (AMZN). The size of Apple creates problems for index compilers and active manager, as my colleague Dan Lefkovitz explains.

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Securities Mentioned in Article

Security NamePriceChange (%)Morningstar Rating
Apple Inc165.30 USD3.16Rating

About Author

James Gard  is content editor for Morningstar.co.uk

 

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